I've cancelled my subscription to what used to be LoveFilm. It was a streaming entertainment service allowing the download of hundreds of movies and TV shows. I've still got my Netflix subscription. The reasons I cancelled the service where several:
- I was already happy with the existing service but Amazon thought arrogantly that it could do a better job by integrating it into it's shopping site
- I don't want to subscribe to an entertainment service where what I watch is free, I don't want my family or me to accidentally purchase something
- I liked the brand of LoveFilm, it was a good name. Amazon Prime Instant Video is a meaningless name
- The way the interface has been integrated into the rest of the Amazon service is very poor and looks like a botched job to me
- The communications about the change to the service really focused on it being an extension to Amazon Prime customers and very little was said about LoveFilm only subscribers - a typical result of a larger company swamping a smaller one but not understanding why it was a success and then totally ruining what was special about it
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| Amazon's uninspiring logo replacing LoveFilm's |
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