My new phone is a model up from the Moto E, infact in reality it is probably several steps up from the phone I have because the Moto E is now on the 3rd generation.
Other members of my family are on the same contract and they got different phones to meet their specific needs. My daughter got the iPhone she has been hankering for over a year. My wife got a phone with a good camera, the Sony Xperia E5. My son's eyes lit up when he saw the Alcatel Pixi 4 6" but he was blinded by it having such a big screen. The shop assistant was helpful in explaining that the phone had a big screen but the processor was underpowered. Eventually, he decided to go back to the phone he thought he'd be happy with, the same Sony as my wife.